November 5th is the date you need to underline in your agenda, because that day the new collection Balmain x H&M will be available in selected H&M stores around the world and online. And tonight, tuesday October 20th, Balmain’s creative director Olivier Rousteing will host in New York, along with H&M, a runway show to introduce to the world their fashion collaboration. Don’t miss all the details we are going to tell and all the secrets about the collection we are going to reveal! Check it out!
Balmain is an exclusive fashion label that few can afford, but thanks to the collaboration with H&M, Balmain’s designs will be accessibly-priced. The Balmain x H&M collection includes more than 100 pieces for both men and women, and has realised a huge campaign with the trendiest models right now. We are talking about Gigi Hadid, Kendall Jenner and Jourdan Dunn. Take a look to the ‘Behind the scenes’ video of Balmain x H&M campaign film with Kendall Jenner as the main character:
Balmain x H&M collection has quite an army look, really characteristic of Balmain’s style. They actually have used this kind of look to build a hole soldier style of followers. Olivier Rousteing is really active on the social networks and has promoted the collection on Instagram:
H&M has also worked with him in all this social network campaign and they have created the hashtags #HMBALMAINATION and #JOINTHENATION to really capture people and bring the collection and the Balmain label closer to everyone. Olivier Rousteing explains it in an interview with H&M:
You have heard it! Rousteing knows that you are going to wait hours to get your Balmain, just as he used to wait hours to get his H&M designer’s collaboration clothes. So, follow tonight’s runway show live on Periscope and if you have your eye on something don’t et it go! H&M explains here how to follow the show on Periscope, so don’t miss it! You are going to be stunned by this new collection.