Katy Perry is H&M festive face for its Christmas collection. We may say that 2015 has definitely been the swedish brand best year. After the success of the Balmain collaboration, they have decided to put the famous singer and fashion icon, Katy Perry, in front of their Christmas campaign. What better way to do that than presenting the singer as a multicolor fairy surrounded by gifts, gingerbread men and all kinds of Christmas creatures and decorations. The whole thing is very Katy Perry style and the outfits H&M brings put you in a holiday mood.
Katy Perry is the star of the advertisement H&M has released to sell their Christmas collection in which she performs her own version of “Every day is a Holiday”. The singer revealed she was happy to do this campaign that gave her the opportunity to have her own Christmas song, which is “every artits dream” according to the singer.
The collection has fun and very holiday-themed items, such as jacquard knitted sweaters, sequined tops with red bows, Christmas elfs and gifts, or party dresses and skirts. The whole collection is available online and in H&M stores all around the world.
In addition to the campaign, Katy Perry and H&M have also organised a “Kindness competition“. Tell all the good deeds you have done with the hashtags #HMdresstogive and #Happyandmerry and if your act of kindness is the most impressive you will win the fairy dress worn by the singer in the advertisement.