Do you have a pile of clothes at home that you don’t use anymore and don’t know what to do with it? Have you tried recycling? The Swedish clothing company H&M offers you the opportunity to give your old clothes away in order to give them a new use or even turn them into new clothes. H&M released last month quite an original advertisement to encourage people to start recycling. The ad also encourages individuality and sends an important message: “don’t be afraid to be who you are”. It sure is worth watching!
Narrated by the iconic rock star Iggy Pop, H&M new recycling clothes advertisement is an ode to originality, individuality and daring. And, on top of that, it supports clothes recycling. Many celebrities and fashion influencers have participated in this video to encourage recycling, but also to give many different perspectives of fashion and break the so-called fashion rules. You can see plus-size model Tess Holliday in it, and the sex blogger Karley Sciortino, or even the transsexual fashion icon and artist Daniel Lismore and the menswear blogger Pardeep Singh Bahra. The ad also deals with polemical topics: it shows a model with a hijab and says “look chic”, or a travestite with the words “be a princess”, and even a girl with armpit hair and the message “show it all”.
“There are no rules in fashion but one: Recycle you clothes”, concludes the ad after reviewing and tearing down all the fashion rules such as: “Don’t wear brown shoes after six”, “Don’t wear a short skirt after 40” or “Don’t mix prints, or pink and red”. With this motivating and transgressive message that makes you want to use fashion as a way of defining your identity, H&M encourages clothes recycling. It uses fashion influencers, taboo topics and rebellious ideas to capture your attention and send you the recycling message. So clever!
H&M gives you the opportunity to leave your unwanted garments in one of their 3,300 stores around the world and explains that they reuse them or recycle them into new clothes. “Recycling one single t-shirt saves 2,100 litres of water”, according to the firma.
You can see in their webpage how all the procedure works. They have been collecting clothes for a while and now they have been able to integrate some recycled clothes to their collection thanks to the recycling campaign. The aim is to “close the loop” and avoid that any fashion may go to waste. They explain it here.
So, what are you waiting for? If you have clothes too old and in bad condition to give the to charity you can go to any H&M store and participate in the recycling campaign.