It will be effective in November the appointment of Stefan Larsson CEO of the Ralph Lauren Corporation. “His input will open for us new and interesting global perspectives,” was the comment of Ralph Lauren, which reserves the role of executive chairman and chief creative officer.
To ferry his company to new heights Lauren bet on a character known in the fashion world, but so far not associated with luxury.
Larsson, the designer and entrepreneur describes the US as “sensitive, honest and authentic,” comes from Gap Inc., where since 2012 he was number one on the Old Navy division, a task now given interim Jill Stanton, executive vice president of global product.
“Under his leadership – he said in a statement – Old Navy has grown for three consecutive years, with an increase in sales of a billion dollars. Previously, the manager has worked for 15 years at H & M and in this case – says the statement – he was part of a team that has achieved excellent results: revenues rose from 3 billion to 17 billion dollars and a strong rise in the markets International, with 44 countries against the 12 initial manned. ”
“I am excited about this opportunity – said Larsson -. Creativity and unique vision have made Ralph Lauren one of the most influential global brands on the planet. I am convinced that this company has a huge potential for international expansion, thanks to an increasingly strong appeal at all consumers. ”
“We are leaders for nearly half a century and we have created an exceptional management team. Now we are ready to make further progress – said Ralph Lauren -. This is just the beginning”.